Research
What we are studying, and what others have found.
Our own studies, published with their method and data, and a list of market views. Every entry is sourced and dated.
Our studies
Two studies of how owner-led businesses decide.
Publishing soon
Who holds the decisions in India’s promoter-led companies?
We are reading the annual reports of 100 listed promoter-led companies in auto components, chemicals and real estate: key-person risk, succession, and where AI is mentioned. It will be published with its method and data.
Publishing soon
How fast does a developer answer a home buyer?
A field audit: the same home buyer’s enquiry to developers in several cities, with every reply timed. No personal data is kept. It will be published with its method and data.
Market views
What others have published.
Market evidence, not an Intellumia result. Each one is sourced and dated, newest first.
January 2026
Most CEOs have not yet seen AI pay.
56% of CEOs saw neither higher revenue nor lower costs from AI in the past year. 12% saw both.
PwC 29th Global CEO Survey, January 2026. Market evidence, not an Intellumia result.
April 2023
AI spreads the practice of the best people.
An AI assistant raised customer support agents’ issues resolved per hour by 14% on average, and by 34% for the least experienced, by spreading the practice of the best agents.
Brynjolfsson, Li and Raymond, “Generative AI at Work”, NBER Working Paper 31161, April 2023. Market evidence, not an Intellumia result.
The owner’s brief, once a month.
One decision, one number, what other owners are doing, and the studies when they publish. No sales email.
Email us for the briefReply to any brief to stop it.